From Spam to Slam: Unlocking Customer Engagement (LinkedIn)
Email marketing is the secret tool in your marketing campaign. Unfortunately, when emails are sent unintentionally and carelessly, could quickly become spam in your customer’s inboxes. This marketing strategy favors the customer persona approach and your ability to deduce how they would respond to your email’s contents. The following steps are favored concerning email marketing: […]
EFFECTIVE NEGOTIATION TECHNIQUES: THE BEST POSSIBLE OUTCOME.
Negotiation is an important skill in professional and personal life; it is a method of sales that enables business experts to close deals, build relationships, and create avenues for growth. Understanding Sales Negotiation This is a dynamic involving the conversation between a salesperson and a prospect aimed at achieving a mutually beneficial agreement. This involves; […]
LEVERAGING DIGITAL PLATFORMS FOR SALES: THE POWER OF SOCIAL MEDIA MARKETING.
In today’s digital world, social media has improved the way businesses and customers interact with each other. Social media marketing has become a successful business strategy with numerous benefits to boast of. Social Media Marketing refers to the use of social media platforms such as Facebook, Instagram, Twitter, YouTube, WhatsApp, and LinkedIn to promote products, […]
EMPATHY: A FUNDAMENTAL SALES STRATEGY.
Every human interaction is fueled by the need to empathize and consider someone else other than ourselves. However, Empathy in business is considering the needs/pain points of customers to satisfy them. Automation and AI are slowly replacing the human element when interacting with brands, but these systems lack the emotional intelligence needed to foster lasting […]
UNDERSTANDING CONSUMER PSYCHOLOGY
Understanding what drives consumers to make purchasing decisions is crucial in today’s competitive marketplace. Studying the behavior patterns of consumers who go from awareness to the conversion stage is important, but first; Consumer Behavior: This refers to the study of individuals, groups, and organizations and their actions when selecting their preferred products and services due […]
GETTING REAL: THE THINGS I WISH I KNEW BEFORE STARTING MY CAREER.
Just like everything I have done in my life, my career has taken such an unexpected turn. It is easy to consider me someone who has a stable career and is flourishing in the Fintech industry but I wasn’t always this person. From kicking off my career as an accounting officer to research assistant, business […]
FIVE EFFECTIVE SALES OPENERS TO KEEP YOUR CUSTOMERS IN A CHOKEHOLD
We are familiar with the awkward silences, rejected pitches, and unresponsive leads that result from marketing your product. Mastering the art of attention-grabbing sales openers can transform your sales game. Here are five proven strategies to kick-start conversations and close deals. It is as simple as identifying clients’ pain points and offering a long-lasting solution. […]
 MANAGING STRESS AND CAREER BURNOUT.
Many times, we neglect our health because meeting deadlines is more important, especially when we have procrastinated and are now doing everything all at once. Frequent exhaustion also affects the quality of your work. Here is why burnout and stress management are important for career development: Telltale signs you’re experiencing burnout. Stress Relief Strategies Burnout-Busting […]
THE IMPORTANCE OF EMOTIONAL INTELLIGENCE AS A CAREER DEVELOPMENT TOOL.
It is no longer a secret; with the fast-paced and competitive work environment, having high emotional intelligence (EI) is a necessity for navigating career-oriented relationships. Emotional intelligence refers to the ability to recognize and understand emotions in oneself and others and to use this awareness to guide thoughts and behavior. Why Emotional Intelligence Matters in […]
The Rise of the Self-Served Sales
In the not-so-distant past, sales teams relied heavily on manual processes, tedious data entry, and CRM systems. With the advent of self-service sales, the game has changed, and the numbers are telling a fascinating story. With recent statistics on sales, we have realized that; This shift lies in the empowerment of sales teams through automation. […]