BAKE BANANA BREAD OR IS IT CAKE?: DON’T LET ANYONE DEFINE YOU.
It’s a cake in disguise. That is what the average person thinks when they hear the term “Banana Bread.” Banana bread is typically made from mashed bananas, flour, eggs, melted butter, and baking powder. This recipe has been tweaked from baker to bakery to fit each palate. Banana bread is that girl; she is accessible, […]
From Spam to Slam: Unlocking Customer Engagement (LinkedIn)
Email marketing is the secret tool in your marketing campaign. Unfortunately, when emails are sent unintentionally and carelessly, could quickly become spam in your customer’s inboxes. This marketing strategy favors the customer persona approach and your ability to deduce how they would respond to your email’s contents. The following steps are favored concerning email marketing: […]
STAYING AHEAD OF CYBER THREATS: DIGITAL BEST PRACTICES.
It is no news in today’s digital age that cyber security is not just a luxury explored by fancy companies but also an average software user as it is a necessity. As technology gets more advanced, so do the threats develop. Malware, Network threats, web-based threats, and email threats are some of the more common […]
EFFECTIVE NEGOTIATION TECHNIQUES: THE BEST POSSIBLE OUTCOME.
Negotiation is an important skill in professional and personal life; it is a method of sales that enables business experts to close deals, build relationships, and create avenues for growth. Understanding Sales Negotiation This is a dynamic involving the conversation between a salesperson and a prospect aimed at achieving a mutually beneficial agreement. This involves; […]
BEING POOR IS QUITE EXPENSIVE.
Have you ever considered the cost of being poor? The thing with being poor is that no one wants to be poor. Have you thought about the cost of getting things in larger quantities as opposed to one item at a time? You save a lot of money from being able to afford commodities in […]
LEVERAGING DIGITAL PLATFORMS FOR SALES: THE POWER OF SOCIAL MEDIA MARKETING.
In today’s digital world, social media has improved the way businesses and customers interact with each other. Social media marketing has become a successful business strategy with numerous benefits to boast of. Social Media Marketing refers to the use of social media platforms such as Facebook, Instagram, Twitter, YouTube, WhatsApp, and LinkedIn to promote products, […]
EMPATHY: A FUNDAMENTAL SALES STRATEGY.
Every human interaction is fueled by the need to empathize and consider someone else other than ourselves. However, Empathy in business is considering the needs/pain points of customers to satisfy them. Automation and AI are slowly replacing the human element when interacting with brands, but these systems lack the emotional intelligence needed to foster lasting […]
THE ART OF GIVING BAD ADVICE
The best way to preserve the insanity in an otherwise condemned state is by giving bad advice. Some benefits go into consideration when giving bad advice. Let us examine it this way; Are you familiar with the feeling of getting otherwise good advice that isn’t practical to your situation? Most of you can relate to […]
THE SECRET LIVES OF AN INTROVERT.
As the sun washes over the sleepy neighborhood, Adanna stirs. Not from the chicken crowing or the buzzing alarm she set the night before, but from the rays of the morning light peeking through the curtains. I need to remember to close it more, she thought to herself. Today, we dive into the enchanting yet […]
UNDERSTANDING CONSUMER PSYCHOLOGY
Understanding what drives consumers to make purchasing decisions is crucial in today’s competitive marketplace. Studying the behavior patterns of consumers who go from awareness to the conversion stage is important, but first; Consumer Behavior: This refers to the study of individuals, groups, and organizations and their actions when selecting their preferred products and services due […]